Our Story
Mission
To build an ecosystem that uses fitness as a tool for transformation—helping people strengthen the five pillars of their lives: Mindset, Movement, Nutrition, Lifestyle, and Momentum.
Through competition, wellness, community, and shared experiences, NXF helps people become stronger, more capable, and more connected—so they can step into their true potential and build a life that reflects who they are capable of becoming.
Vision
To create a world where fitness is more than exercise—it is a catalyst for transformation.
A world where people use strength and the Five Pillars of Wellness to grow beyond their perceived limits, discover their capabilities, and step fully into their true potential.
Meet The Team
The people behind NXF Classic — building a platform to test real-world capability and help athletes discover what they're truly capable of.
Jonathan Simos
Founder & CEO
Jonathan Simos is the Founder and CEO of NXF Classic, an entrepreneur, Master Trainer, Guinness World Record holder, and lifetime drug-free athlete with more than 15 years of experience in the fitness industry. His journey has taken him across strength training, functional fitness, obstacle racing, strongman, and performance coaching, giving him a firsthand understanding of what it means to continually test—and expand—what you're capable of.
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Emma Simos@momtoinspire
Co-founder & Chief Partnerships Officer
Great partnerships don't happen by accident. They are built through trust, communication, and a shared vision.
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Steven Mcoyne@stevenmcoyne
Co-founder & Chief Competition Officer
Steven Mcoyne is a professional strongman and functional strength coach dedicated to helping athletes reach their highest potential.
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Emily Dixon@emilyfdixon
Chief Marketing Officer
Hi everyone! I'm excited to be a part of the NXF team and help bring this vision to life through marketing.
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Dr. Jared Caban
Physician | Exercise Physiologist | Performance Specialist
M.D. | M.Sc. | CCEP | LMT — Physician, Exercise Physiologist, Performance Specialist, Rehabilitation Expert, Educator, and Advocate for Longevity.
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Maximilian Pollack, M.S.
Mental Performance Specialist | Performance Expert | Educator
Maximilian “Max” Pollack is a sport and performance psychology professional with a Master of Science in Movement Sciences, specializing in Sport, Exercise, and Performance Psychology from Barry University.
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Why We Created NXF Classic
We created NXF Classic because we believe people are capable of far more than they realize. When we looked at the fitness competition landscape, we saw many events dominated by endurance, volume, and repetitive movements. Those qualities matter, but they're only part of what makes someone truly capable. Real capability is multidimensional.
NXF Classic was designed to challenge the whole athlete through strength, power, endurance, speed, agility, coordination, grip, stability, work capacity, and performance under pressure. Every station demands something different, forcing athletes to adapt, dig deeper, and discover what they can really do. We don't believe competition should simply test what you've already trained for—it should challenge you to discover what you're capable of becoming.
We want athletes to leave the arena asking themselves, "If I can do that, what else am I capable of?" Because that question can become a reason to train harder, grow stronger, raise your standards, and keep moving toward your full potential.
NXF Classic isn't here to define your limits. It's here to help you discover you have more.
Strength First. Capability Before Capacity.
The NXF Philosophy
Strength is the foundation. Fitness is the tool. Transformation is the outcome.
And the Five Pillars give that transformation structure:
- Mindset — how you think
- Movement — how you perform
- Nutrition — how you fuel
- Lifestyle — how you live
- Momentum — how you keep moving forward
